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MTA Architects An inspiring way to showcase architecture at TDS 2025

published at: Archipartner: Categories: interview by:
2025-06-17 MTA Architects Muhammad Talat. TDS 2025 Ali Dagher.

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The unmistakable imprint of MTA Architects on The Design Show has been evident since its very first edition. Year after year, MTA Architects continues to evolve its exhibition approach, conveying an emotional and design-driven message crafted by architect Mohamed Talaat for visitors to his booth.

This year, the focus wasn't on traditional displays or architectural boards mounted on the booth walls. Instead, the spotlight was on giant digital screens showcasing the most significant projects by the renowned architectural firm MTA. For Mohamed Talaat, this was the perfect way to express the spirit of the firm and its future aspirations—especially after participating as a speaker at an international architecture conference in Kazakhstan during the first half of the year. Through this booth, he aimed to send a message to the design community: the spirit of the age lies in digital presentation—of designs, events, and experiences—brought to life through immersive, large-scale screens that dominated the booth atmosphere and captivated visitors.